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Hello, I'm Hannah Fressle, currently an Integrated Marketing Manager at Aztec Network.
My work spans event strategy, experiential marketing, and content-led amplification. I design experiences with the full lifecycle in mind, ensuring each event lives beyond the room through storytelling, community engagement, and measurable impact. I've worked across the Web3 space on events at Aztec, DFINITY Foundation, NEAR, and Chainalysis.
Aztec Network
DFINITY Foundation
NEAR
ChainalysisExpertise
Aztec Booth Devconnect
Aztec Network
Aztec sponsored a large booth at the main Devconnect venue, designed as a "town square" that brought together different activations for swag, photo op, tattoo parlor and developer workshops for ecosystem partners. The booth helped carry momentum from Aztec's recent token sale launch and continued visibility throughout Devconnect week.
The Challenge
Devconnect took place immediately after Aztec's token launch, a moment of high attention and scrutiny. The challenge was to channel that interest into something constructive and community-driven, without turning the booth into a promotional activation. The booth needed to sustain post-launch excitement and establish Aztec's role as a fully decentralized, privacy-preserving L2 leading the next Renaissance.
The Strategy
The strategy was to clearly articulate Aztec's story while creating a space that felt open and prioritized builders and retail users. By positioning the booth as a town square, the activation allowed post-launch attention to translate into long-term alignment.
The Execution
The booth was designed as an open, town square-style space with multiple points of engagement, including swag distribution, photo opportunities, a tattoo parlor, and developer workshops hosted by ecosystem partners. On-site moments were captured and translated into X posts and short-form content, extending the booth experience beyond the venue and maintaining visibility throughout Devconnect week.
Chain Fusion Day at EthCC
DFINITY Foundation
Chain Fusion Day was a full-day side event hosted during EthCC, designed to showcase ICP's Chain Fusion technology and position it as credible, production-ready infrastructure for cross-chain applications. The event brought together developers, ecosystem partners, and industry leaders for technical talks, panels, and networking.
The Challenge
ICP needed to overcome years of being labeled as an "Ethereum killer" and rebuild trust within the Ethereum ecosystem. Leading up to EthCC, we engaged in Ethereum events to test messaging and reestablish credibility. This experience needed to demonstrate legitimacy and earn trust within a community that had historically been skeptical.
The Strategy
Chain Fusion Day became our moment to reposition ICP as a collaborator in the multichain future, and to make that narrative resonate, we needed more than a panel. We needed an immersive, high-impact experience. The strategy was to treat Chain Fusion Day as a destination event, not a side event.
The Execution
The experience combined live demo stations and branded physical installations to make Chain Fusion tangible and credible for Ethereum developers. A coordinated IRL and virtual strategy, including QR codes, live panels and keynotes, and daily X updates, extended the experience beyond the venue and reinforced ICP's multichain positioning throughout EthCC.
NoirCon 3
Aztec Network
NoirCon 3 marked an evolution of the event format, shifting from a single-track conference to a multi-track, workshop-intensive experience across three parallel rooms during Devconnect. The goal was to convert participants into active Noir developers and reinforce Noir's positioning as the only ZK language that is production-ready for private applications.
The Challenge
ZK development is often perceived as complex, and language adoption remains a barrier for many developers. The challenge was to demonstrate Noir's practicality for building private applications. NoirCon 3 needed to ensure developers left with a deeper technical understanding and the confidence to start building with Noir.
The Strategy
NoirCon 3 represented an opportunity to drive real developer adoption because it's the only ZK language ready for production. The strategy was to design the experience around practical learning, real-world proof, and clear pathways so developers could confidently continue building with Noir after Devconnect.
The Execution
NoirCon 3 prioritized workshops over keynotes and panels. The event followed a three-track workshop format, with sessions ranging from beginner to advanced, complemented by founder talks and case studies from teams that had successfully shipped production-ready applications built with Noir. The experience was live-streamed on X, enabling both in-person and virtual attendees to participate.
NearCon 3
NEAR
NEARCON 3 was NEAR Protocol's flagship annual conference. The multi-day event was designed to highlight the evolution of NEAR as a production-ready platform, convening developers, founders, regulators, and ecosystem partners for talks, workshops, and an IRL hackathon. Programming spanned multiple venues and featured curated tracks across development, entrepreneurship, regulation, and AI.
The Challenge
NEAR's core challenge was communicating the value of the open web in a way that felt tangible, not ideological. The idea of user-owned data is powerful, but abstract, especially for developers already building successfully on other protocols. We needed to cut through narrative fatigue and clearly demonstrate why the open web matters now, and why NEAR was a credible place to build next.
The Strategy
NEARCON 3 was positioned as a flagship community event and a live demonstration of the open web in action. The strategy focused on showing NEAR's technology operating at scale through real use cases and product-led experiences. NEARCON became a space where builders could evaluate NEAR on its merits while engaging with a wider, multi-chain audience.
The Execution
The event unfolded across multiple venues, each optimized for a different mode of engagement, including talks, workshops, demos, and hacking. A key experiential layer was NCON, an onchain conference token built on NEAR's Blockchain Operating System, which powered attendee interactions such as session engagement, payments, and rewards. This combination of IRL programming and onchain utility reinforced NEAR's open-web vision while giving developers concrete reasons to build within the ecosystem.